01 About the project
The Quezon City concept pairs completed healthcare projects with a structured practice profile. Built work remains in colour while design renders use a labelled monochrome treatment, making project status easier to understand.
An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.
Explore website concept (opens in a new tab)The design challenge
Help visitors distinguish completed buildings from design proposals while exploring the practice’s sectors.
A different direction.
Move through the design, from the first impression to the final detail. Drag the page control or scroll inside a preview.
The original is a homepage reference. Explore the concept in full alongside it.

Archived homepage screenshot from before the redesign.
02 The design approach
The concept opens with type at scale and a real photograph of the practice's completed laboratory, with Call and Enquire visible on every screen. Design renders are cleaned and shown in one monochrome print, labelled as renders, while built work stays in colour, so visitors can distinguish proposals from completed work.
Across devices / 03
One concept.
Every screen.
Explore the desktop and mobile layouts.
Open either screen to see the detail.
Design details
Built around
the experience.
Inside the concept
- Built work in colour and labelled monochrome renders
- Sector-based project index
- Structured practice profile and readable FAQs
Honest project presentation
Keep built work and proposals distinct.
Completed projects remain in colour, while design renders use a consistent monochrome treatment and an explicit label. The distinction helps visitors read the portfolio accurately as they move between sectors.
Search & clear answers
Easy to understand.
Easier to discover.
Answer engine optimisation (AEO) means making answers easy to find and understand. Generative engine optimisation (GEO) applies the same care to content that AI search tools may use when answering a question.
How this applies to ARBuena Architects
The concept connects its business identity with specific services and project information in readable page content. Visible FAQs add direct answers to customer questions. These are useful foundations for search and answer-based discovery.
- What information is available beyond the photographs?
- The page includes readable sections such as From master plan to construction, one office in Quezon City; Selected work; Architectural and engineering design. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.
- Which questions does the concept answer?
- The visible question headings include What kinds of buildings do you design?; Do you design hospitals and laboratories?; Can you also manage construction?. Keeping questions and answers in the page content makes the information easier to find and interpret.
Inside the website
Beyond the
first impression.
The About page, designed for ARBuena Architects.
A closer look
The details,
across screens.
The Projects page, presented at desktop and mobile widths.
Explore the concept
See how it
all connects.
Open the website concept to explore the layouts, navigation, and content for yourself.
Visit website concept (opens in a new tab)