What information is available beyond the photographs?

The page includes readable sections such as One family, one material, since 1968; Start with your block; Northern Beaches Residence. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.

Which questions does the concept answer?

The visible question headings include Can you build on a small or tight block?; Do you work with our architect?; What happens if you hit rock?. Keeping questions and answers in the page content makes the information easier to find and interpret.

All concept studies Concept Study

Pool BuildersBelrose, NSW, Australia

Wright Pools

From pool inspiration to a clearer brief.

Website designDevelopmentContent & structure

Wright Pools: desktop and mobile website designs — Wright PoolsDesktop & mobile · Design in motion

01 About the project

The Sydney concept gives visitors a pool-planning tool alongside residential and commercial projects. Site dimensions, finishes and a sectional drawing bring the design conversation into focus before an enquiry.

An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.

Explore website concept

The design challenge

Bridge the gap between admiring finished pools and explaining what might suit a particular block.

A different direction.

Move through the design, from the first impression to the final detail. Drag the page control or scroll inside a preview.

Wright Pools — original website — Archived referenceScroll to explore

Wright Pools — vendrato concept — Design referenceScroll to explore

02 The design approach

A limestone and blue palette gives pool photography a calm setting. The planning tool, project examples and construction timeline form a connected journey from early ideas to a useful enquiry brief.

Built for speed and search

The updated concept includes practical improvements to how visitors and search engines reach the content.

A lighter first view: The core service and project information is delivered as page content, so visitors can read it without waiting for an interactive tool to initialise. Images further down the page use lazy loading to reduce competing downloads in the first view.
Search engine optimisation (SEO): Descriptive page titles, a clear main heading and readable service information give search engines context about the business and its work. Canonical page addresses identify the intended page URLs.
Images sized for the screen: Responsive image sources let the browser select a size suited to the screen. Cloudflare image delivery provides resized versions and automatic format selection.

Across devices / 03

One concept.
Every screen.

Explore the desktop and mobile layouts.
Open either screen to see the detail.

Design details

Built around
the experience.

Inside the concept

Block and pool planning tool
Sectional drawing and finish choices
Project examples connected with an enquiry brief

wrightpools.vendrato.com

A pool planning experience

Plan around the block, not just the pool.

The configurator brings site dimensions and pool choices into one view. A sectional drawing helps visitors explore the relationship between the space, coping and finishes before discussing feasibility with the builder.

Pool planner with site choices, a sectional drawing and finish optionsView detail

A useful handover

Carry the choices into the conversation.

Selected options connect with relevant project examples and the enquiry brief. The tool supports exploration and preparation; it does not claim to resolve engineering, access or final pricing.

Residential and commercial

Different projects need different evidence.

Residential imagery and a separate commercial project record give each audience relevant examples. The build timeline explains the process without asking a single gallery to carry every part of the story.

Search & clear answers

Easy to understand.
Easier to discover.

Answer engine optimisation (AEO) means making answers easy to find and understand. Generative engine optimisation (GEO) applies the same care to content that AI search tools may use when answering a question.

How this applies to Wright Pools

The concept connects its business identity with specific services and project information in readable page content. Visible FAQs add direct answers to customer questions. These are useful foundations for search and answer-based discovery.

What information is available beyond the photographs?: The page includes readable sections such as One family, one material, since 1968; Start with your block; Northern Beaches Residence. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.
Which questions does the concept answer?: The visible question headings include Can you build on a small or tight block?; Do you work with our architect?; What happens if you hit rock?. Keeping questions and answers in the page content makes the information easier to find and interpret.

Our approach to SEO, AEO and GEO

Inside the website