01 About the project
Deon Shaw Concreting is a family-owned concreting business based in Toowoomba with over 17 years of experience across the Darling Downs. They specialise in driveways, decorative concrete, exposed aggregate finishes, and commercial slabs.
An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.
Explore website concept (opens in a new tab)The design challenge
A trusted Toowoomba concreting business with 17+ years of craftsmanship had no digital presence that reflected their quality, losing leads to competitors with polished websites despite superior workmanship.
02 The design approach
Built a bold, gallery-driven website that lets the craftsmanship speak for itself. Project photography, service breakdowns, and trust-driven messaging position them as the Darling Downs' premier concreting specialists.
Across devices / 03
One concept.
Every screen.
Explore the desktop and mobile layouts.
Open either screen to see the detail.
Design details
Built around
the experience.
Inside the concept
- Gallery-rich project showcases
- Decorative concrete service pages
- Trust-driven family business narrative
- Darling Downs geo-targeted content
- Bold hero with strong CTA placement
Inside the website
Beyond the
first impression.
The About page, designed for Deon Shaw Concreting.
A closer look
The details,
across screens.
The Gallery page, presented at desktop and mobile widths.
Explore the concept
See how it
all connects.
Open the website concept to explore the layouts, navigation, and content for yourself.
Visit website concept (opens in a new tab)