What information is available beyond the photographs?

The page includes readable sections such as Ring Total Concrete and you talk to the owners.; Pick a finish. See where we poured it.; Homes we've finished around Perth. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.

Which questions does the concept answer?

The visible question headings include Do you do residential and commercial concrete?; Who will I deal with?; What driveway finishes can I choose from?. Keeping questions and answers in the page content makes the information easier to find and interpret.

All concept studies Concept Study

ConstructionHillarys, WA, Australia

Total Concrete

Choose a finish with the project in view.

Website designDevelopmentContent & structure

Total Concrete: desktop and mobile website designs — Total ConcreteDesktop & mobile · Design in motion

01 About the project

The Perth concept puts concrete finishes beside real project photographs and clear service information. A finish selector and a dedicated commercial project story make the portfolio more useful than an image grid.

An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.

Explore website concept

The design challenge

Help visitors compare finishes while understanding where and how they have been used.

A different direction.

Move through the design, from the first impression to the final detail. Drag the page control or scroll inside a preview.

The original is a homepage reference. Explore the concept in full alongside it.

Total Concrete — original website — Archived reference

Total Concrete — vendrato concept — Design referenceScroll to explore

02 The design approach

A photo-led editorial site in charcoal, warm concrete grey and the logo's red. It opens on their best finished work and leads with their real promise: you talk to the owners. A finish picker, real captions and a Pilbara band show both sides of the business, from a polished living room to a tilt-panel headquarters 1,310 km away.

Built for speed and search

The updated concept includes practical improvements to how visitors and search engines reach the content.

A lighter first view: The core service and project information is delivered as page content, so visitors can read it without waiting for an interactive tool to initialise. Images further down the page use lazy loading to reduce competing downloads in the first view.
Search engine optimisation (SEO): Descriptive page titles, a clear main heading and readable service information give search engines context about the business and its work. Canonical page addresses identify the intended page URLs.
Images sized for the screen: Responsive image sources let the browser select a size suited to the screen. Cloudflare image delivery provides resized versions and automatic format selection.

Across devices / 03

One concept.
Every screen.

Explore the desktop and mobile layouts.
Open either screen to see the detail.

Design details

Built around
the experience.

Inside the concept

Photographic finish selector
Residential and commercial work
A detailed commercial project story

totalconcrete.vendrato.com

Materials in context

Put each finish in a real setting.

The finish selector pairs material options with project photographs and location context. Visitors can compare what a finish looks like across an actual surface before discussing their own site.

Search & clear answers

Easy to understand.
Easier to discover.

Answer engine optimisation (AEO) means making answers easy to find and understand. Generative engine optimisation (GEO) applies the same care to content that AI search tools may use when answering a question.

How this applies to Total Concrete

The concept connects its business identity with specific services and project information in readable page content. Visible FAQs add direct answers to customer questions. These are useful foundations for search and answer-based discovery.

What information is available beyond the photographs?: The page includes readable sections such as Ring Total Concrete and you talk to the owners.; Pick a finish. See where we poured it.; Homes we've finished around Perth. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.
Which questions does the concept answer?: The visible question headings include Do you do residential and commercial concrete?; Who will I deal with?; What driveway finishes can I choose from?. Keeping questions and answers in the page content makes the information easier to find and interpret.

Our approach to SEO, AEO and GEO

A closer look