What information is available beyond the photographs?

The page includes readable sections such as Three of our fourteen shapes.; Which pool fits your yard?; Roman Classic. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.

Which questions does the concept answer?

The visible question headings include Where are your fibreglass pools made?; What sizes do your fibreglass pools come in?; How much does a fibreglass pool cost?. Keeping questions and answers in the page content makes the information easier to find and interpret.

All concept studies Concept Study

Pool BuildersAdelaide, SA, Australia

Statewide Pools

Find a pool that fits the space.

Website designDevelopmentContent & structure

Statewide Pools: desktop and mobile website designs — Statewide PoolsDesktop & mobile · Design in motion

01 About the project

The South Australian concept makes pool selection tangible through scaled plans and colour choices. A fit tool, display-centre information and product imagery guide visitors from browsing toward an enquiry.

An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.

Explore website concept

The design challenge

Help homeowners compare pool shapes and sizes against the space they actually have.

A different direction.

Move through the design, from the first impression to the final detail. Drag the page control or scroll inside a preview.

The original is a homepage reference. Explore the concept in full alongside it.

Statewide Pools — original website — Archived reference

Statewide Pools — vendrato concept — Design referenceScroll to explore

02 The design approach

The concept treats Statewide's own plan drawings as the product: every design is redrawn as a to-scale plan with dimension lines, and a fit tool shows which shells fit the visitor's space. Real install photos lead each section, the published winter price sits in the hero, and calling or visiting stays one tap away.

Built for speed and search

The updated concept includes practical improvements to how visitors and search engines reach the content.

A lighter first view: The core service and project information is delivered as page content, so visitors can read it without waiting for an interactive tool to initialise. Images further down the page use lazy loading to reduce competing downloads in the first view.
Search engine optimisation (SEO): Descriptive page titles, a clear main heading and readable service information give search engines context about the business and its work. Canonical page addresses identify the intended page URLs.
Images sized for the screen: Responsive image sources let the browser select a size suited to the screen. Cloudflare image delivery provides resized versions and automatic format selection.

Across devices / 03

One concept.
Every screen.

Explore the desktop and mobile layouts.
Open either screen to see the detail.

Design details

Built around
the experience.

Inside the concept

Scaled pool-fit tool
Model and colour choices
Display-centre information and clear next steps

statewidepools.vendrato.com

Choosing a pool

Compare shape, size and finish together.

Scaled pool plans make differences between models more tangible. The fit tool and colour choices support early exploration, with display-centre information providing the next step for a more detailed conversation.

Search & clear answers

Easy to understand.
Easier to discover.

Answer engine optimisation (AEO) means making answers easy to find and understand. Generative engine optimisation (GEO) applies the same care to content that AI search tools may use when answering a question.

How this applies to Statewide Pools

The concept connects its business identity with specific services and project information in readable page content. Visible FAQs add direct answers to customer questions. These are useful foundations for search and answer-based discovery.

What information is available beyond the photographs?: The page includes readable sections such as Three of our fourteen shapes.; Which pool fits your yard?; Roman Classic. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.
Which questions does the concept answer?: The visible question headings include Where are your fibreglass pools made?; What sizes do your fibreglass pools come in?; How much does a fibreglass pool cost?. Keeping questions and answers in the page content makes the information easier to find and interpret.

Our approach to SEO, AEO and GEO

A closer look