01 About the project
The Pest Aid concept uses technician and van photography to introduce the service directly. A pest index and coastal coverage guide connect common problems with a clear call option.
An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.
Explore website concept (opens in a new tab)A different direction.
Move through the design, from the first impression to the final detail. Drag the page control or scroll inside a preview.
The original is a homepage reference. Explore the concept in full alongside it.
Archived homepage screenshot from before the redesign.
02 The design approach
The concept is built as photographic chapters. Pest Aid's own photos of technicians, the van and real jobs run full-bleed at full resolution, between oversized statements set in a wide grotesk that echoes the van livery. The van's own slogan, "Protecting public health and property", becomes the headline proof, and every claim on the page comes from what the business publishes.
Across devices / 03
One concept.
Every screen.
Explore the desktop and mobile layouts.
Open either screen to see the detail.
Design details
Built around
the experience.
Inside the concept
- Pest index and service explanations
- Technician and van photography
- Coastal coverage guide and mobile call options
Search & clear answers
Easy to understand.
Easier to discover.
Answer engine optimisation (AEO) means making answers easy to find and understand. Generative engine optimisation (GEO) applies the same care to content that AI search tools may use when answering a question.
How this applies to Pest Aid QLD
The concept connects its business identity with specific services and project information in readable page content. Visible FAQs add direct answers to customer questions. These are useful foundations for search and answer-based discovery.
- What information is available beyond the photographs?
- The page includes readable sections such as Protecting public health and property.; A Queensland family business, licensed and insured.; What are you dealing with?. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.
- Which questions does the concept answer?
- The visible question headings include What areas do you cover?; Do you do termite inspections?; Can you get a possum out of the roof without hurting it?. Keeping questions and answers in the page content makes the information easier to find and interpret.