01 About the project
The Coolum concept takes the form of a warm, illustrated field guide. A house cross-section, treatment comparisons and service timeline explain choices that can otherwise feel difficult to compare.
An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.
Explore website concept (opens in a new tab)The design challenge
Make termite entry points and treatment approaches understandable before a technical conversation.
A different direction.
Move through the design, from the first impression to the final detail. Drag the page control or scroll inside a preview.
The original is a homepage reference. Explore the concept in full alongside it.
Archived homepage screenshot from before the redesign.
02 The design approach
A cream field-guide design set in Newsreader and Archivo, led by the business's own ute photo and an interactive cross-section of a house showing four termite entry routes. Engraved illustrations replace stock photography the business doesn't have, and every fact, price and review comes from the business's own published site.
Across devices / 03
One concept.
Every screen.
Explore the desktop and mobile layouts.
Open either screen to see the detail.
Design details
Built around
the experience.
Inside the concept
- House cross-section explaining termite entry
- Treatment approach comparison
- Service timeline and local coverage
Explaining the options
A house diagram as a conversation starter.
The cross-section illustrates possible termite entry routes, then leads into comparisons of treatment approaches. It gives visitors a visual reference for questions to discuss with a qualified provider.
Search & clear answers
Easy to understand.
Easier to discover.
Answer engine optimisation (AEO) means making answers easy to find and understand. Generative engine optimisation (GEO) applies the same care to content that AI search tools may use when answering a question.
How this applies to Pest Control QLD
The concept connects its business identity with specific services and project information in readable page content. Visible FAQs add direct answers to customer questions. These are useful foundations for search and answer-based discovery.
- What information is available beyond the photographs?
- The page includes readable sections such as Four ways termites get into a slab home, and what closes each one.; And the other eight; Buying a house? Inspect it before you settle.. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.
- Which questions does the concept answer?
- The visible question headings include How much does pest control cost on the Sunshine Coast?; What is the most effective termite control?; Can I do termite control myself?. Keeping questions and answers in the page content makes the information easier to find and interpret.
A closer look
The details,
across screens.
The Services page, presented at desktop and mobile widths.
Explore the concept
See how it
all connects.
Open the website concept to explore the layouts, navigation, and content for yourself.
Visit website concept (opens in a new tab)