01 About the project
The PAWA concept connects projects with locations across its region. A map, generous photographic rows, team portraits and clearly labelled design renders show the practice’s reach and the status of its work.
An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.
Explore website concept (opens in a new tab)The design challenge
Help visitors understand the relationship between offices, project locations and architectural expertise.
A different direction.
Move through the design, from the first impression to the final detail. Drag the page control or scroll inside a preview.

Archived homepage screenshot from before the redesign.
02 The design approach
The concept leads with PAWA's own buildings, starting with the Kimbe Market gable, and makes the practice's real reach the signature: a map of the Coral Sea plotting both offices, 846 km apart, and every project from Mossman to Tuvalu. Black-and-white restraint, the logo's colours and the ruler motif are kept, and both offices' numbers sit beside an Enquire button on every screen, because procurement buyers check credentials and built work before they call the nearest office.
Across devices / 03
One concept.
Every screen.
Explore the desktop and mobile layouts.
Open either screen to see the detail.
Design details
Built around
the experience.
Inside the concept
- Regional project map
- Photographic project rows
- Team portraits and explicit render labels
Geography as structure
A regional practice, mapped through its work.
The project map links locations across the Coral Sea with the portfolio. Office and registration information gives those places practical context, while image captions distinguish built projects from renders.
Search & clear answers
Easy to understand.
Easier to discover.
Answer engine optimisation (AEO) means making answers easy to find and understand. Generative engine optimisation (GEO) applies the same care to content that AI search tools may use when answering a question.
How this applies to PAWA Architecture
The concept connects its business identity with specific services and project information in readable page content. Descriptive section headings give the content a clear structure. These are useful foundations for search and answer-based discovery.
- What information is available beyond the photographs?
- The page includes readable sections such as PAWA is PNG pidgin for strength and power.; Selected work; Metoreia Health Centre. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.
Inside the website
Beyond the
first impression.
The About page, designed for PAWA Architecture.
A closer look
The details,
across screens.
The Projects page, presented at desktop and mobile widths.
Explore the concept
See how it
all connects.
Open the website concept to explore the layouts, navigation, and content for yourself.
Visit website concept (opens in a new tab)