What information is available beyond the photographs?

The page includes readable sections such as A named solicitor for every matter; From Charles Lilley to Murray & Lyons; Two partners, a senior associate and two solicitors. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.

Which questions does the concept answer?

The visible question headings include I’m not sure which area of law my matter falls under. Who do I call?; Who handles family law matters at Murray & Lyons?; Can I make my will online?. Keeping questions and answers in the page content makes the information easier to find and interpret.

All concept studies Concept Study

Law FirmsCairns, QLD, Australia

Murray & Lyons Solicitors

A legal team you can put a name to.

Website designDevelopmentContent & structure

Murray & Lyons Solicitors: desktop and mobile website designs — Murray & Lyons SolicitorsDesktop & mobile · Design in motion

01 About the project

The Cairns concept leads with the firm’s people and connects practice areas with named solicitors. A historical timeline and matter-specific enquiry options support the firm’s story without interrupting the service journey.

An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.

Explore website concept

The design challenge

Make it clear who handles the relevant work and how to start that conversation.

A different direction.

Move through the design, from the first impression to the final detail. Drag the page control or scroll inside a preview.

Murray & Lyons Solicitors — original website — Archived referenceScroll to explore

Murray & Lyons Solicitors — vendrato concept — Design referenceScroll to explore

02 The design approach

The concept leads with a 120px Newsreader headline, Call and Send an enquiry, and the firm's own five-lawyer library photo at full bleed. The signature is a matter index that sets each of the seven areas as a display line with the solicitor to ask for. The 1899 history is told through the firm's own newspaper notices and a typeset date column.

Built for speed and search

The updated concept includes practical improvements to how visitors and search engines reach the content.

A lighter first view: The core service and project information is delivered as page content, so visitors can read it without waiting for an interactive tool to initialise. Images further down the page use lazy loading to reduce competing downloads in the first view.
Search engine optimisation (SEO): Descriptive page titles, a clear main heading and readable service information give search engines context about the business and its work. Canonical page addresses identify the intended page URLs.
Images sized for the screen: Responsive image sources let the browser select a size suited to the screen. Cloudflare image delivery provides resized versions and automatic format selection.

Across devices / 03

One concept.
Every screen.

Explore the desktop and mobile layouts.
Open either screen to see the detail.

Design details

Built around
the experience.

Inside the concept

Practice areas linked with named solicitors
Team photography and historical timeline
Matter-specific enquiry options

murraylyons.vendrato.com

Search & clear answers

Easy to understand.
Easier to discover.

Answer engine optimisation (AEO) means making answers easy to find and understand. Generative engine optimisation (GEO) applies the same care to content that AI search tools may use when answering a question.

How this applies to Murray & Lyons Solicitors

The concept connects its business identity with specific services and project information in readable page content. Visible FAQs add direct answers to customer questions. These are useful foundations for search and answer-based discovery.

What information is available beyond the photographs?: The page includes readable sections such as A named solicitor for every matter; From Charles Lilley to Murray & Lyons; Two partners, a senior associate and two solicitors. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.
Which questions does the concept answer?: The visible question headings include I’m not sure which area of law my matter falls under. Who do I call?; Who handles family law matters at Murray & Lyons?; Can I make my will online?. Keeping questions and answers in the page content makes the information easier to find and interpret.

Our approach to SEO, AEO and GEO

A closer look