What information is available beyond the photographs?

The page includes readable sections such as What has happened?; Property law & conveyancing; Employment law & workplace. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.

Which questions does the concept answer?

The visible question headings include How much is a first family law consultation?; How are conveyancing fees quoted?; How can employers pay for employment law advice?. Keeping questions and answers in the page content makes the information easier to find and interpret.

All concept studies Concept Study

Law FirmsParramatta, NSW, Australia

Matthews Folbigg Lawyers

Find the practice group that fits.

Website designDevelopmentContent & structure

Matthews Folbigg Lawyers: desktop and mobile website designs — Matthews Folbigg LawyersDesktop & mobile · Design in motion

01 About the project

The Parramatta concept builds around the red-umbrella image and the geometry of the firm’s identity. A situation picker and filtered people directory connect visitors with a relevant practice group and contact route.

An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.

Explore website concept

The design challenge

Make a large multidisciplinary firm easier to navigate from a visitor’s immediate need.

A different direction.

Move through the design, from the first impression to the final detail. Drag the page control or scroll inside a preview.

The original is a homepage reference. Explore the concept in full alongside it.

Matthews Folbigg Lawyers — original website — Archived reference

Matthews Folbigg Lawyers — vendrato concept — Design referenceScroll to explore

02 The design approach

We built the site around the firm's own red-umbrella image and the crossing hairlines of its logo, set in large editorial Raleway Light type on charcoal. A "What has happened?" picker turns plain-language situations into the right group, its principals and a direct line.

Built for speed and search

The updated concept includes practical improvements to how visitors and search engines reach the content.

A lighter first view: The core service and project information is delivered as page content, so visitors can read it without waiting for an interactive tool to initialise. Images further down the page use lazy loading to reduce competing downloads in the first view.
Search engine optimisation (SEO): Descriptive page titles, a clear main heading and readable service information give search engines context about the business and its work. Canonical page addresses identify the intended page URLs.
Images sized for the screen: Responsive image sources let the browser select a size suited to the screen. Cloudflare image delivery provides resized versions and automatic format selection.

Across devices / 03

One concept.
Every screen.

Explore the desktop and mobile layouts.
Open either screen to see the detail.

Design details

Built around
the experience.

Inside the concept

Situation picker linked with practice groups
Filterable people directory
Red-umbrella identity and direct contact routes

matthewsfolbigg.vendrato.com

Finding the relevant group

A large firm with a simpler entry point.

The situation picker routes visitors toward a practice group, while the people directory can be filtered by practice area. These two views connect a person’s need with the team structure instead of making them decode it.

Search & clear answers

Easy to understand.
Easier to discover.

Answer engine optimisation (AEO) means making answers easy to find and understand. Generative engine optimisation (GEO) applies the same care to content that AI search tools may use when answering a question.

How this applies to Matthews Folbigg Lawyers

The concept connects its business identity with specific services and project information in readable page content. Visible FAQs add direct answers to customer questions. These are useful foundations for search and answer-based discovery.

What information is available beyond the photographs?: The page includes readable sections such as What has happened?; Property law & conveyancing; Employment law & workplace. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.
Which questions does the concept answer?: The visible question headings include How much is a first family law consultation?; How are conveyancing fees quoted?; How can employers pay for employment law advice?. Keeping questions and answers in the page content makes the information easier to find and interpret.

Our approach to SEO, AEO and GEO

A closer look