01 About the project
The CPC concept pairs a distinctive teal and blush identity with practical matter information. A printable appointment checklist, practice factsheets and lawyer directory help visitors arrive better prepared.
An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.
Explore website concept (opens in a new tab)The design challenge
Help prospective clients understand the relevant practice area and what to bring to an initial appointment.
A different direction.
Move through the design, from the first impression to the final detail. Drag the page control or scroll inside a preview.
The original is a homepage reference. Explore the concept in full alongside it.
Archived homepage screenshot from before the redesign.
02 The design approach
The concept leads with the firm's own black-and-white fiddle-leaf photograph and its "Clear" value, set large in Larken. Every practice area names the people who do the work and what is published about fees, so the first call starts with the right lawyer. Brand teal, blush and sky blue are used as a few deliberate fields instead of many pastel boxes.
Across devices / 03
One concept.
Every screen.
Explore the desktop and mobile layouts.
Open either screen to see the detail.
Design details
Built around
the experience.
Inside the concept
- Copyable and printable appointment checklist
- Matter factsheets
- Practice-linked lawyer directory
Preparing for contact
Something useful before the appointment.
The appointment checklist can be copied or printed. It turns the service information into preparation a visitor can take away, while the directory helps them identify the relevant lawyer.
Search & clear answers
Easy to understand.
Easier to discover.
Answer engine optimisation (AEO) means making answers easy to find and understand. Generative engine optimisation (GEO) applies the same care to content that AI search tools may use when answering a question.
How this applies to CPC Lawyers
The concept connects its business identity with specific services and project information in readable page content. Visible FAQs add direct answers to customer questions. These are useful foundations for search and answer-based discovery.
- What information is available beyond the photographs?
- The page includes readable sections such as Name the matter. Meet the lawyer.; Divorce and family law; Theodosi Cotsaris founded CPC Lawyers in 2013. Twelve people now work from the Unley Road office.. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.
- Which questions does the concept answer?
- The visible question headings include Who handles family law at CPC Lawyers?; How much does a divorce cost at CPC Lawyers?; Does CPC Lawyers publish fixed fees?. Keeping questions and answers in the page content makes the information easier to find and interpret.
A closer look
The details,
across screens.
The Matters page, presented at desktop and mobile widths.
Explore the concept
See how it
all connects.
Open the website concept to explore the layouts, navigation, and content for yourself.
Visit website concept (opens in a new tab)