01 About the project
Imperial Pools has been building award-winning concrete pools in Perth for 40+ years. A SPASA WA member for 20+ years with multiple awards including Pool Builder of the Year, they serve residential, commercial, and architect clients with Duraquartz finishes.
An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.
Explore website concept (opens in a new tab)The design challenge
An award-winning Perth pool builder with Pool Builder of the Year credentials was using a basic 4-page GoDaddy site that completely failed to showcase their awards, SPASA membership, or premium positioning.
A different direction.
The earlier website and the Vendrato design. Open either preview for a closer look.
02 The design approach
Created a premium site with navy/gold branding that leads with their Pool Builder of the Year award. SPASA membership badge, 40+ year legacy, and Duraquartz product showcase create a site worthy of their reputation.
Across devices / 03
One concept.
Every screen.
Explore the desktop and mobile layouts.
Open either screen to see the detail.
Design details
Built around
the experience.
Inside the concept
- Pool Builder of the Year award showcase
- SPASA WA 20+ year membership badge
- 40+ year legacy highlighted
- Duraquartz finishes product showcase
- Residential + commercial + architect coverage
Inside the website
Beyond the
first impression.
The About page, designed for Imperial Pools.
A closer look
The details,
across screens.
The Gallery page, presented at desktop and mobile widths.
Explore the concept
See how it
all connects.
Open the website concept to explore the layouts, navigation, and content for yourself.
Visit website concept (opens in a new tab)