01 About the project
Urban Tree Lopping is owned by qualified arborist Brad Larson, serving the full Perth metro area from Yanchep to Mandurah. As a local government contractor with 24/7 availability, they deliver professional tree services across WA.
An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.
Explore website concept (opens in a new tab)The design challenge
A qualified Perth arborist and local government contractor was running on a dated 2019 WordPress site that didn't communicate their council-approved status or qualified arborist credentials effectively.
A different direction.
The earlier website and the Vendrato design. Open either preview for a closer look.
02 The design approach
Created a service-focused site with green/orange branding that leads with council contractor status and qualified arborist credentials. Coverage map showing Yanchep to Mandurah and 24/7 availability CTA drive conversions.
Across devices / 03
One concept.
Every screen.
Explore the desktop and mobile layouts.
Open either screen to see the detail.
Design details
Built around
the experience.
Inside the concept
- Local government contractor badge
- Qualified arborist credentials
- Yanchep to Mandurah coverage
- 24/7 service availability
- Green/orange Perth brand identity
Inside the website
Beyond the
first impression.
The About page, designed for Urban Tree Lopping.
A closer look
The details,
across screens.
The Services page, presented at desktop and mobile widths.
Explore the concept
See how it
all connects.
Open the website concept to explore the layouts, navigation, and content for yourself.
Visit website concept (opens in a new tab)