01 About the project
This Rockhampton concept uses the business’s bold red, yellow and black identity to organise pest information. A pest selector, treatment categories and inspection photography make the service choices tangible.
An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.
Explore website concept (opens in a new tab)The design challenge
Connect a pest problem with an appropriate service and explain what happens next.
A different direction.
Move through the design, from the first impression to the final detail. Drag the page control or scroll inside a preview.

Archived homepage screenshot from before the redesign.
02 The design approach
The existing red, yellow and black identity becomes a clear framework for pest selection and service information. Inspection photographs show the kind of findings the team encounters, with residential and commercial work explained together.
Across devices / 03
One concept.
Every screen.
Explore the desktop and mobile layouts.
Open either screen to see the detail.
Design details
Built around
the experience.
Inside the concept
- Pest selector and treatment categories
- Inspection photography
- Residential and commercial service information
Search & clear answers
Easy to understand.
Easier to discover.
Answer engine optimisation (AEO) means making answers easy to find and understand. Generative engine optimisation (GEO) applies the same care to content that AI search tools may use when answering a question.
How this applies to TKO Pest Control
The concept connects its business identity with specific services and project information in readable page content. Descriptive section headings give the content a clear structure. These are useful foundations for search and answer-based discovery.
- What information is available beyond the photographs?
- The page includes readable sections such as What's bugging you?; Four ways TKO protects your place; General Spray. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.
A closer look
The details,
across screens.
The Services page, presented at desktop and mobile widths.
Explore the concept
See how it
all connects.
Open the website concept to explore the layouts, navigation, and content for yourself.
Visit website concept (opens in a new tab)