01 About the project
Rod Cameron Pools has built pools on the Gold Coast since 1968 — 55+ years of expertise. They specialize in marble pool finishes with unsurpassed expertise, covering renovations, new builds, resurfacing, and repairs across Gold Coast, Brisbane, Sunshine Coast, Ipswich, Toowoomba, and Moreton Bay.
An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.
Explore website concept (opens in a new tab)The design challenge
A 55+ year Gold Coast pool company with marble finish specialization was running a broken WordPress site (title showing PHP variables, same testimonial repeated 6 times) — a disastrous first impression.
A different direction.
The earlier website and the Vendrato design. Open either preview for a closer look.
02 The design approach
Built a premium site leading with 55+ years and marble finish expertise. Multi-region coverage, renovation showcases, and strong CTAs replace their critically broken WordPress installation.
Across devices / 03
One concept.
Every screen.
Explore the desktop and mobile layouts.
Open either screen to see the detail.
Design details
Built around
the experience.
Inside the concept
- 55+ year legacy (since 1968) showcase
- Marble finish specialization featured
- Multi-region SE QLD coverage
- Renovation and new build services
- Premium navy/blue branding
Inside the website
Beyond the
first impression.
The About page, designed for Rod Cameron Pools.
A closer look
The details,
across screens.
The Gallery page, presented at desktop and mobile widths.
Explore the concept
See how it
all connects.
Open the website concept to explore the layouts, navigation, and content for yourself.
Visit website concept (opens in a new tab)