What information is available beyond the photographs?

The page includes readable sections such as Ballarat’s most wanted this week; Any pest, big or small, domestic or commercial; What “guaranteed” means. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.

All concept studies Concept Study

Pest ControlBallarat, VIC, Australia

RID Pest Control

A pest-control field guide with a bold identity.

Website designDevelopmentContent & structure

RID Pest Control: desktop and mobile website designs — RID Pest ControlDesktop & mobile · Design in motion

01 About the project

The Ridpest concept uses yellow and red, a pest-report format and direct service explanations. Termite and commercial programs receive their own detail rather than being reduced to a generic service card.

An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.

Explore website concept

The design challenge

Make different treatment programs understandable while retaining the business’s recognisable character.

A different direction.

Move through the design, from the first impression to the final detail. Drag the page control or scroll inside a preview.

RID Pest Control — original website — Archived referenceScroll to explore

RID Pest Control — vendrato concept — Design referenceScroll to explore

02 The design approach

Kept RID's yellow-and-red logo and cheeky "We'll get RID of 'em" voice, then gave them a modern slab-serif and hazard-stripe system. The home page leads with the offer, the phone number and RID's own "most wanted this week" pest report, then explains the guarantee and proves the business is local. Termite and commercial pages turn the real site's dense copy into steps, standards and checklists a buyer can scan.

Built for speed and search

The updated concept includes practical improvements to how visitors and search engines reach the content.

A lighter first view: The core service and project information is delivered as page content, so visitors can read it without waiting for an interactive tool to initialise. Images further down the page use lazy loading to reduce competing downloads in the first view.
Search engine optimisation (SEO): Descriptive page titles, a clear main heading and readable service information give search engines context about the business and its work. Canonical page addresses identify the intended page URLs.
Images sized for the screen: Photographs are presented with their own image descriptions and dedicated layouts. The case-study previews use separate desktop and mobile captures rather than stretching one image across every layout.

Across devices / 03

One concept.
Every screen.

Explore the desktop and mobile layouts.
Open either screen to see the detail.

Design details

Built around
the experience.

Inside the concept

Pest-report presentation
Termite and commercial program explanations
Bold yellow and red identity

ridpest.vendrato.com

Search & clear answers

Easy to understand.
Easier to discover.

Answer engine optimisation (AEO) means making answers easy to find and understand. Generative engine optimisation (GEO) applies the same care to content that AI search tools may use when answering a question.

How this applies to RID Pest Control

The concept connects its business identity with specific services and project information in readable page content. Descriptive section headings give the content a clear structure. These are useful foundations for search and answer-based discovery.

What information is available beyond the photographs?: The page includes readable sections such as Ballarat’s most wanted this week; Any pest, big or small, domestic or commercial; What “guaranteed” means. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.

Our approach to SEO, AEO and GEO

A closer look