01 About the project
The Brisbane legal concept uses navy, paper tones and engraved imagery to organise commercial disputes and business-law services. A situation picker connects the visitor’s problem with a relevant practice area.
An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.
Explore website concept (opens in a new tab)The design challenge
Help business owners find an appropriate starting point without knowing the legal label for their situation.
A different direction.
Move through the design, from the first impression to the final detail. Drag the page control or scroll inside a preview.
Reference captured from the business’s official website.
02 The design approach
The concept is set like a legal document printed on court paper: navy ink, engraved illustrations drawn from the firm's own photographs, and Source Serif display type. It starts from the buyer's situation with a "What has happened?" picker, and its proof is taken only from the firm's published record.
Across devices / 03
One concept.
Every screen.
Explore the desktop and mobile layouts.
Open either screen to see the detail.
Design details
Built around
the experience.
Inside the concept
- Situation-based practice picker
- Readable commercial-service tables
- Navy engraved imagery and practical FAQs
Situation-led navigation
Organise the offer around what happened.
The situation picker translates a business problem into a relevant practice route. Supporting service tables and FAQs keep the explanation available as readable text alongside the interaction.
Search & clear answers
Easy to understand.
Easier to discover.
Answer engine optimisation (AEO) means making answers easy to find and understand. Generative engine optimisation (GEO) applies the same care to content that AI search tools may use when answering a question.
How this applies to Morgan Mac Lawyers
The concept connects its business identity with specific services and project information in readable page content. Visible FAQs add direct answers to customer questions. These are useful foundations for search and answer-based discovery.
- What information is available beyond the photographs?
- The page includes readable sections such as What has happened?; A long record in franchise disputes.; What clients say. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.
- Which questions does the concept answer?
- The visible question headings include Is the first consultation free?; Do all business disputes end up in court?; Can you review a franchise agreement before I sign it?. Keeping questions and answers in the page content makes the information easier to find and interpret.
A closer look
The details,
across screens.
The Practice Areas page, presented at desktop and mobile widths.
Explore the concept
See how it
all connects.
Open the website concept to explore the layouts, navigation, and content for yourself.
Visit website concept (opens in a new tab)