01 About the project
The Augusta-area concept opens with an interactive lot-size ruler and indicative service bands. Family photographs, service imagery and plan information connect that first estimate with the people doing the work.
An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.
Explore website concept (opens in a new tab)The design challenge
Help homeowners describe the scale of their lawn-care needs before asking for a tailored quote.
A different direction.
Move through the design, from the first impression to the final detail. Drag the page control or scroll inside a preview.
02 The design approach
The opening combines the business’s own photography with a lot-size ruler and a clear plan summary. Deep green and lime link the practical tool with family photographs, service imagery and the local coverage information that follows.
Across devices / 03
One concept.
Every screen.
Explore the desktop and mobile layouts.
Open either screen to see the detail.
Design details
Built around
the experience.
Inside the concept
- Interactive lot-size ruler
- Indicative service bands connected with plan choices
- Family photography and a larger project gallery
A more useful first interaction
A ruler that makes the first question easier.
The interactive lot-size ruler asks visitors to start with the space they need maintained. As the size changes, indicative service bands provide context for a conversation about a tailored plan.
From a guide to a quote
Keep the estimate in context.
Plan information follows the ruler rather than disappearing into a separate pricing page. The site presents an early guide for discussion; the condition of the property and requested work still belong in the quotation process.
People and place
Let people meet the family behind the work.
Family photographs and service imagery bring the business back into the story after the planning tool. This balances the practical interaction with the local people a homeowner would be contacting.
Search & clear answers
Easy to understand.
Easier to discover.
Answer engine optimisation (AEO) means making answers easy to find and understand. Generative engine optimisation (GEO) applies the same care to content that AI search tools may use when answering a question.
How this applies to May Landscaping
The concept connects its business identity with specific services and project information in readable page content. Visible FAQs add direct answers to customer questions. These are useful foundations for search and answer-based discovery.
- What information is available beyond the photographs?
- The page includes readable sections such as Started in 2018 with a truck and a push mower. Still run by the May family.; Keep the yard you have, or have a new one put in.; Mowing & lawn care. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.
- Which questions does the concept answer?
- The visible question headings include How much does lawn care cost with May Landscaping?; What does a monthly yard care plan include?; What landscape installation work do you do?. Keeping questions and answers in the page content makes the information easier to find and interpret.
A closer look
The details,
across screens.
The Gallery page, presented at desktop and mobile widths.
Explore the concept
See how it
all connects.
Open the website concept to explore the layouts, navigation, and content for yourself.
Visit website concept (opens in a new tab)