What information is available beyond the photographs?

The page includes readable sections such as Which ant have you got?; Argentine ant; Black house ants. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.

Which questions does the concept answer?

The visible question headings include How much does pest control cost?; What does a standard house treatment include?; Are the treatments safe for pets?. Keeping questions and answers in the page content makes the information easier to find and interpret.

All concept studies Concept Study

Pest ControlGeilston Bay, TAS, Australia

Insects-r-gon Pest Control

A closer look at the pest problem.

Website designDevelopmentContent & structure

Insects-r-gon Pest Control: desktop and mobile website designs — Insects-r-gon Pest ControlDesktop & mobile · Design in motion

01 About the project

The Tasmanian concept presents pest information as an illustrated field guide. Ant comparisons, a scale reference and a magnified view sit alongside treatment information, photographs and clear pricing context.

An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.

Explore website concept

The design challenge

Help visitors recognise what they are seeing and understand which questions to ask about treatment.

A different direction.

Move through the design, from the first impression to the final detail. Drag the page control or scroll inside a preview.

The original is a homepage reference. Explore the concept in full alongside it.

Insects-r-gon Pest Control — original website — Archived reference

Insects-r-gon Pest Control — vendrato concept — Design referenceScroll to explore

02 The design approach

A natural-history field-guide concept. The business already publishes species notes with Latin names and sizes in millimetres, so the site shows Tasmanian ants drawn to scale beside a 5c coin, each tied to its treatment price and a call button. The business's own job photos, the signwritten van and Tom's provisional 2019 Biosecurity Tasmania certificate carry the proof.

Built for speed and search

The updated concept includes practical improvements to how visitors and search engines reach the content.

A lighter first view: The core service and project information is delivered as page content, so visitors can read it without waiting for an interactive tool to initialise. Images further down the page use lazy loading to reduce competing downloads in the first view.
Search engine optimisation (SEO): Descriptive page titles, a clear main heading and readable service information give search engines context about the business and its work. Canonical page addresses identify the intended page URLs.
Images sized for the screen: Responsive image sources let the browser select a size suited to the screen. Cloudflare image delivery provides resized versions and automatic format selection.

Across devices / 03

One concept.
Every screen.

Explore the desktop and mobile layouts.
Open either screen to see the detail.

Design details

Built around
the experience.

Inside the concept

Ant illustrations with a size reference
Magnified field-guide view
Treatment information and job photography

insectsrgon.vendrato.com

A visual field guide

Give the illustration a sense of scale.

The ant guide uses a millimetre grid, a familiar coin reference and a magnified view. These details make the illustrations more useful for discussing a pest problem than a row of decorative icons.

Search & clear answers

Easy to understand.
Easier to discover.

Answer engine optimisation (AEO) means making answers easy to find and understand. Generative engine optimisation (GEO) applies the same care to content that AI search tools may use when answering a question.

How this applies to Insects-r-gon Pest Control

The concept connects its business identity with specific services and project information in readable page content. Visible FAQs add direct answers to customer questions. These are useful foundations for search and answer-based discovery.

What information is available beyond the photographs?: The page includes readable sections such as Which ant have you got?; Argentine ant; Black house ants. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.
Which questions does the concept answer?: The visible question headings include How much does pest control cost?; What does a standard house treatment include?; Are the treatments safe for pets?. Keeping questions and answers in the page content makes the information easier to find and interpret.

Our approach to SEO, AEO and GEO

A closer look