01 About the project
Doug Allen Pools is a pool company based in Mackay, specializing in pool construction, renovation, maintenance, and equipment supply for residential and commercial clients.
An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.
Explore website concept (opens in a new tab)The design challenge
A quality Mackay pool company needed a visually engaging website to showcase their work and capture homeowners researching pool construction and renovation options.
A different direction.
The earlier website and the Vendrato design. Open either preview for a closer look.
02 The design approach
Created a visually engaging website with project galleries, service breakdowns, and strong consultation CTAs. Design-forward presentation reflects the quality of work delivered in the Mackay market.
Across devices / 03
One concept.
Every screen.
Explore the desktop and mobile layouts.
Open either screen to see the detail.
Design details
Built around
the experience.
Inside the concept
- Project gallery showcases
- Service type breakdowns
- Design-forward presentation
- Mobile-responsive layout
- Strong consultation CTAs
Inside the website
Beyond the
first impression.
The About page, designed for Doug Allen Pools.
A closer look
The details,
across screens.
The Gallery page, presented at desktop and mobile widths.
Explore the concept
See how it
all connects.
Open the website concept to explore the layouts, navigation, and content for yourself.
Visit website concept (opens in a new tab)