What information is available beyond the photographs?

The page includes readable sections such as From bulk earthworks to the last hedge trim; Capability statement; Range of work. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.

Which questions does the concept answer?

The visible question headings include Which areas of Melbourne does CHS work in?; How long has CHS been operating?; What size of landscape project do you take on?. Keeping questions and answers in the page content makes the information easier to find and interpret.

All concept studies Concept Study

LandscapingMelbourne, VIC, Australia

Consolidated Horticultural Services

Landscape capability, ready to review.

Website designDevelopmentContent & structure

Consolidated Horticultural Services: desktop and mobile website designs — Consolidated Horticultural ServicesDesktop & mobile · Design in motion

01 About the project

This commercial landscaping concept presents capabilities, project scale and equipment in a format suited to a project brief. Brick-path photography and a restrained graphic system give the work room to speak.

An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.

Explore website concept

The design challenge

Make practical delivery information easy for commercial buyers to find and compare.

A different direction.

Move through the design, from the first impression to the final detail. Drag the page control or scroll inside a preview.

Consolidated Horticultural Services — original website — Archived referenceScroll to explore

Consolidated Horticultural Services — vendrato concept — Design referenceScroll to explore

02 The design approach

The concept opens on the business's own herringbone brick path, full-bleed, with a headline ruled off in white lines like the bars of the CHS logo and a single orange call button. The middle of the page is a capability statement: the published ranges of work and the full plant schedule set as a tender-style document, with the crane lift and the machines underneath. Everything else is editorial: a hairline services index with a photo stage, a photo-led work grid, and a visible FAQ.

Built for speed and search

The updated concept includes practical improvements to how visitors and search engines reach the content.

A lighter first view: The core service and project information is delivered as page content, so visitors can read it without waiting for an interactive tool to initialise. Images further down the page use lazy loading to reduce competing downloads in the first view.
Search engine optimisation (SEO): Descriptive page titles, a clear main heading and readable service information give search engines context about the business and its work. Canonical page addresses identify the intended page URLs.
Images sized for the screen: Responsive image sources let the browser select a size suited to the screen. Cloudflare image delivery provides resized versions and automatic format selection.

Across devices / 03

One concept.
Every screen.

Explore the desktop and mobile layouts.
Open either screen to see the detail.

Design details

Built around
the experience.

Inside the concept

Commercial capability sheet
Project and equipment information
Service index paired with large photographs

conhort.vendrato.com

Commercial capability

Information a project buyer can scan.

Capabilities, project ranges and machinery are arranged as a service sheet. This gives a commercial reader a direct way to assess scope before exploring individual photographs.

Search & clear answers

Easy to understand.
Easier to discover.

Answer engine optimisation (AEO) means making answers easy to find and understand. Generative engine optimisation (GEO) applies the same care to content that AI search tools may use when answering a question.

How this applies to Consolidated Horticultural Services

The concept connects its business identity with specific services and project information in readable page content. Visible FAQs add direct answers to customer questions. These are useful foundations for search and answer-based discovery.

What information is available beyond the photographs?: The page includes readable sections such as From bulk earthworks to the last hedge trim; Capability statement; Range of work. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.
Which questions does the concept answer?: The visible question headings include Which areas of Melbourne does CHS work in?; How long has CHS been operating?; What size of landscape project do you take on?. Keeping questions and answers in the page content makes the information easier to find and interpret.

Our approach to SEO, AEO and GEO

A closer look