01 About the project
The ACT Tree Felling concept leads with the crew at work and organises services, qualifications and local experience into clear sections. Strong call options support both planned tree work and urgent enquiries.
An independent redesign concept exploring a possible direction for this business. This is a design study, with no verified client outcomes reported.
Explore website concept (opens in a new tab)A different direction.
Move through the design, from the first impression to the final detail. Drag the page control or scroll inside a preview.
Archived homepage screenshot from before the redesign.
02 The design approach
A trust-first concept that leads with "since 1975" and the real credentials. It keeps the real bird logo, green and sky-blue palette and Lato type, and puts the phone and a free-quote path in every viewport. A dedicated powerline band answers the most common trigger for a call, the Evoenergy clearance letter.
Across devices / 03
One concept.
Every screen.
Explore the desktop and mobile layouts.
Open either screen to see the detail.
Design details
Built around
the experience.
Inside the concept
- Service explanations and crew photography
- Published qualifications and local experience
- Prominent call and quote options
Search & clear answers
Easy to understand.
Easier to discover.
Answer engine optimisation (AEO) means making answers easy to find and understand. Generative engine optimisation (GEO) applies the same care to content that AI search tools may use when answering a question.
How this applies to ACT Tree Felling
The concept connects its business identity with specific services and project information in readable page content. Descriptive section headings give the content a clear structure. These are useful foundations for search and answer-based discovery.
- What information is available beyond the photographs?
- The page includes readable sections such as Evoenergy accredited; Qualified arborists; $20M public liability. These headings and their supporting copy explain the offer without asking readers or search tools to infer it from images alone.