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FencingFamily-OwnedTop 3 Since 2016

Ballarat Feature Fencing

Exceeding client expectations every day

Ballarat, VIC, Australia Fencing
Ballarat Feature Fencing website by Vendrato
Case study / Fencing

Before vs After

Before
Ballarat Feature Fencing original website
After — Built by Vendrato
An architectural model, plans, and a sequence of black and orange modules
The build logic Evidence first. Structure second. Finish last.

Each project starts with the business, audience, and existing material—then turns those constraints into a clearer digital system.

Overview

Ballarat Feature Fencing is a family-owned fencing contractor with over 15 years of experience, servicing Ballarat and surrounding areas. Recognised as a Top 3 Fencing Contractor since 2016, they offer 15+ fence styles including Colorbond, paling, gates, pool fencing, retaining walls, and landscaping.

The Challenge

Despite being a top-rated local fencer, their online presence was a bare-minimum GoDaddy Website Builder page with cursive fonts, no structure, and barely any content. The site did not reflect their quality of work or 15+ years of expertise.

Our Approach

Built a premium Astro + Tailwind site with a steel-blue colour palette that fits the fencing industry. Strategically used their 6 available images across hero backgrounds, an about section, and a bento-grid gallery. All 15 services listed with custom icons, 6 client testimonials displayed prominently, and a streamlined quote request form.

Key Features

Steel-blue brand palette matching industry
15 service listings with SVG icons
6 client testimonials with star ratings
Bento-grid gallery layout
Quote request form with fence style selector

Why This Design Drives Revenue

Modern design immediately differentiates from competitors still using GoDaddy builders
Service pages capture long-tail "Ballarat + fence type" searches
Mobile-optimized layout captures the 65%+ of local searches done on phones
Testimonials from 6 real clients build trust before the first phone call
Prominent phone number and quote form reduce friction to first contact

The Result

A fast, modern, SEO-optimized website built with Astro — designed to convert visitors into clients and establish a commanding digital presence.

View Live Site
Next step

Need a clearer digital system?

Bring the current website, workflow, and objective. We will help identify the most useful next move.

A black operational wall with white modules converging into an orange stack
Systems that compound